Tuesday, December 30, 2008

Online Venue #4 -- Etsy

I really didn't intend to take so much time off after Christmas, it just sort of happened. But now I'm relaxed and refreshed and back at it!

My fourth online venue is Etsy, a lovely collection of all types of handmade items plus vintage goodies and some great supplies. I've had my shop on Etsy since May of 2007, and my sales there are pretty decent. I make sales of more higher-priced items primarily from my regular website, but I make more frequent sales on Etsy. The fee structure is a little more "friendly" than Ruby Lane, and I can control to an extent how much I spend with Etsy by how often I list new items or relist older ones to move them to the "front of the line".

Etsy is also the online venue on which I spend the most amount of time. Photographing multiple views of each item, editing the photos, and listing is just one part of the Etsy experience. I also spend time browsing around adding things to my Favorites, and I check in with the forums at least once a day. If there's a hot topic that I'm interested in, it may be a couple of hours just reading all the responses! All-in-all, I'd guess I spend about 10 or 12 hours a week on Etsy-related activities. I guess it's a good thing that all my online marketing and sales efforts don't take that much time each--I'd never sleep!


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