Sunday, December 21, 2008

Online Venue #2 -- eBay

The place I've been online the second-longest is eBay. I've been a seller there since 1999. Although I have "unloaded" some personal stuff from time-to-time, I mostly sell little mini-sculpted pendants. Some one-of-a-kind, like made with dichroic glass cabochons, and some with semi-precious gemstone cabochons. Sometimes I list matching drop earrings. Yes, it's a limited inventory, but I use eBay as sort of a "loss leader" for my regular website. The mini sculptures and drop earrings are small and quick to make, so I don't have a lot tied up in production costs. I can sell them for lower prices than I can in my store or on my website--after all that's what shoppers on eBay are looking for, right? A bargain. Then when I ship the item, I include a newsletter and a flyer about my full product line on my website. Once in awhile I get a nice order from that, so it's definitely worth it!

Unfortunately, this past year, and especially the last few months, my sales on eBay have been severely declining. In fact, for the last two months--for the first time in almost 10 years--I spent more in eBay fees than I made in sales. Sad. So I've curtailed the number of items I've been listing. I can't bring myself to give it up completely, but it certainly doesn't make sense to spend more than I'm making! Check it out here if you're interested in some super deals!


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