Online Venue #3 -- Ruby Lane

It was March 2003 when I joined Ruby Lane. It's a lovely, well-run site for selling Antiques, Collectibles, and Artisan works. From a buyer's perspective, the quality of items for sale is good, the integration to paying with PayPal is seamless, and you can find lots of really cool stuff. As a seller, there are lots of "rules", but objectively I have to admit it makes for a really nice site. The fees are high, too, but you get a lot for your money. The search feature works well, the customer service department is responsive, and they spend a lot advertising the site to a highly-targeted market. So I stay, even though I pretty much just broke even between fees versus sales this year. In fairness, I have to admit that I didn't "work it" as well as I should have this past year. Which goes back to my Spread Too Thin? post a few days back.

--